At Initiate Set Construction, we turn ambitious ideas into extraordinary experiences. From bold brand activations and immersive environments to one-off builds that stop people in their tracks, our projects are all about craft, creativity and impact. Every detail is designed to spark curiosity, capture attention, and leave a lasting impression — so scroll down and discover how we bring big visions to life.

Persil

Persil Padel Experience
We transformed sport into spectacle with a playful, high-impact installation for Persil. Over 5,000 hand-coloured tennis balls were used to clad the 40ft bar front and the grand entrance arch, creating a striking white canvas punctuated by lush purple Persil Wonder Wash bottles, shimmering like ornaments on a giant Christmas tree.

The energy extended courtside, where nearly 100 T-shirts were strung like bunting to frame the action, providing a crisp, clean backdrop for a star-studded Padel tournament packed with celebrities and influencers. Oversized washing machines and floral displays more abundant than Kew Gardens added drama and whimsy, while the immersive design captured Persil’s playful spirit in a fresh and unforgettable way.

A white chair in front of a large circular art installation made of multiple white paddle-shaped pieces with perforations, arranged in a layered pattern resembling a stylized flower or abstract design, set in an industrial space with concrete floors

Purple wooden chair in front of a wall of purple watering cans arranged to resemble a peacock.

Entrance to a Pepsil Dazzle & Padel facility, decorated with numerous white baseballs and purple signs, with a pathway leading into the venue and people sitting outside in the background.

Persil Dazzle & Padel promotional display with two washing machines, one with the door open, set up outdoors on artificial grass under a blue sky with clouds.

A bar made of stacked golf balls with Persil advertisement on the front, located outdoors with a wooden platform and a canopy.

A workshop with multiple rows of white golf balls with purple lines on a long work table, surrounded by woodworking tools, boxes, and furniture.

Workshop with a green step ladder holding a cordless drill, and multiple white plastic chairs stacked behind it, near an orange forklift in a warehouse.

People setting up an outdoor bar area with a golf-themed wall, string lights, and furniture under large umbrellas.

A display of numerous white tennis balls with purple lines, with a bottle of Persil Wonder Wash detergent placed among them.

Two washing machines surrounded by white and purple floral arrangements and detergent bottles in an outdoor setting.

Outdoor terrace or rooftop deck with tables, chairs, and ladders under a partly cloudy sky, under construction or setup.

A two-story black building with glass windows, a large purple sign for Persil Wonder Wash, outdoor seating, a yellow ladder, and people wearing safety vests, set against a partly cloudy sky.

Marmite

For London Pride, we created something truly unforgettable: a six-foot-tall Marmite jar mounted on the only white drop-top Rolls-Royce Corniche in the country. Starting with a high-density polystyrene form, CNC-cut and PU-coated for strength, we sculpted the iconic jar before finishing it in Marmite’s unmistakable black and yellow. Custom oversized vinyls carried the Elton John AIDS Foundation branding, while the ribbon was hand-finished with hundreds of rainbow diamantes — even Elton’s hat got the sparkle treatment.

To take the installation further, we embedded two massive JBL speakers directly inside the jar, mounted the whole structure on a rotating turntable, and powered it all with a solar generator. The result was a spectacular moving float that combined engineering precision with Pride’s joy, colour and energy. As our very first Pride float build, it was an incredible honour to help celebrate such an important occasion in such a bold and creative way..

A large, black, plastic container shaped like a jar with a bright yellow lid, featuring a colorful label with the word 'Marmin' and illustrations of people at a beach.

A vintage white car with a giant Marmite jar on the roof, surrounded by people holding umbrellas. The scene appears to be on a city street during a parade or festival.

A black plastic trash bin with a large yellow lid, located on a concrete floor in a warehouse or storage area.

Hand holding three packs of Gemstone Stickers in pink, green, and blue colors inside a vehicle.

Four people standing in front of a white vintage car with a Marmite sign on top of the car, holding their arms up in a flexing pose, on a city street with buildings and trees in the background.

A large black object shaped like a rounded jar or vase with a textured screw-on lid, placed on a white platform and set against an industrial or warehouse background.

Unfinished white foam or plastic sculpture in the shape of a stylized animal head, placed on a wooden platform in a workshop or studio.

A large container shaped like a Marmite jar with a yellow lid, promoting the Elton John AIDS Foundation, placed on a workshop floor in an industrial setting.

Close-up of a large white foam piece with a textured surface and slotted design, resting on a work surface with a blue barrel and tools in the background.

A large container with a Marmite label featuring Elton John as part of a limited edition. The label has a rainbow border and shows Elton John in a white suit and hat, surrounded by colorful dancing figures, set against a beach background.

A giant black jar with a yellow plastic-wrapped lid in an indoor industrial or warehouse setting, with graffiti on the walls and a folding chair in the background.

Two people are painting a large graphic with black and yellow colors. One person appears to be sketching or painting with a brush, while the other is holding a container of black paint or ink. There is a man in the background observing the work, and

Person painting a large, rounded, white sculpture or model with yellow details in a workshop. marmite

BuzzBallz

For this project, we brought the BuzzBallz brand to life by creating two giant, fully drivable BuzzBallz cans. Built on the chassis of modified golf carts, each vehicle was engineered to be both eye-catching and practical for events and activations. We produced custom GRP clamshell bodies to achieve the iconic can shape, which were carefully bonded to the carts for durability and seamless integration.

To complete the look, we designed and fitted bespoke blown Perspex windscreens, ensuring both visibility and a polished finish with custom mixed paint to match the bright colours of their much smaller cousins. The result is a pair of playful, larger-than-life vehicles that combine engineering precision with brand storytelling—perfect for grabbing attention and delivering memorable experiences on the move.

Two BuzzBallz ready-to-go cocktails, one yellow labeled Chili Mango and one green, parked at night with streetlights and trash bins nearby.

A cartoon illustration of a green bubble-shaped vehicle with a front windshield, two side mirrors, and a license plate that says "BuzzBallz". The vehicle has yellow text that says "BuzzBallz" and "BUZZMOBILEZ"

Illustration of a small green vehicle resembling a bubble tea cup with text on it, featuring words like "Clapham," "Ball," "BuzzBall," and "Buzzzobilez".

3D CAD model of a spherical object with a wireframe overlay, mounted on four small wheels.

Two electric golf carts and a large metal cart frame are inside a warehouse with metal siding walls.

Large piece of curved wood, possibly a component of furniture, resting on a white surface in an industrial workshop.

A large, half-sphere shaped structure with a beige interior and white exterior, placed on a black platform in an industrial setting. There is a bucket with a spatula in front of it and wooden pallets and large machinery in the background.

A large white foam or ice sculpture in the shape of a crescent or arch inside an industrial workshop or factory.

Large block of ice being cut with a machine in an industrial setting.

A large white canvas with a painted depiction of a wooden toilet seat, showing the lid and seat from above. A small white bucket with a black handle is placed on the dark wooden floor in front of the canvas.

A large white egg-shaped structure on wheels inside a warehouse or workshop, with two people standing nearby and various equipment in the background.

A person working inside an unfinished or custom vehicle shell with a large window opening. The vehicle has four visible tires and is in a workshop with metal walls.

Yellow teardrop-shaped vehicle body in a workshop with tools and equipment in the background.

Two large, rounded, brightly colored objects resembling oversized jars or containers, one green and one yellow, situated inside a spacious industrial or warehouse-like space with a high, corrugated metal roof and exposed beams.

Yellow BuzzBall drink container with pink and red text, indicating it is a ready-to-go cocktail called Chilli Mango, placed on a light-colored wooden surface with some tools and a cardboard box nearby.

A cart with a large yellow balloon advertising a barbecue restaurant, featuring phrases like 'Let's Grill the Bar-B-Que in Good Times' and 'Buzzz,' and the wording 'Ready-to-eat' and 'Chili Mango'.

Yellow BuzzBalk food cart with pink and blue labels reading "Chilli Mango" and "Ready-to-go Cocktails," inside a warehouse with a high metal ceiling and fluorescent lighting.

A yellow BuzzBallz beverage dispenser trailer in a warehouse, with black wheels, labeled with red and pink text for BuzzBallz, and a small glass icon with a straw, indicating it holds ready-to-go cocktails, specifically chili mango flavor.

Yellow BuzzBallz Chilli Mango cocktail cart in a warehouse with metal walls and a large open door

A mobile BuzzBall drink dispenser designed to look like a large green cocktail shaker with wheels, featuring branding for BuzzBallz ready-to-go tequila cocktails.

Two colorful, small, teardrop-shaped trailers or unicycle-like vehicles in a workshop. One yellow with a transparent bubble window, the other green with a closed side panel and a small wheel at front. There are tools and shelves around in the worksho

A small, green, bubble-shaped vehicle with a large front windshield and a steering wheel inside. It has the text 'BuzzBallz Ready-to-go Cocktails TEQUILA RITA' printed on it and is parked indoors in a warehouse or workshop.

Two small, colorful trailers resembling giant balls, one yellow and one green, on a flatbed trailer outdoors, with bushes and clear sky in the background.

Two small, brightly colored, tea cart-like vehicles, one green labeled BuzzBall Tequila Rita and one yellow labeled BuzzBall Chili Mango, parked on a sidewalk in an urban setting.

Computer screen displaying 3D modeling software with a spherical object and various garden-like graphics on paper.

OREO

NO, That’s not an AI generated image…… We truly made vision become reality

When the brief reads "build a four-meter-tall Oreo," you know it’s going to be a project to remember. This towering tribute to everyone’s favorite cookie was more than just a snack-inspired structure—it was a show-stopping centerpiece designed to captivate, delight, and, of course, make people hungry for a selfie.

Our team brought this sweet vision to life with hours and hours of CNC work and scenic artistry, delivering an Oreo installation that was as structurally sound as it was visually iconic.

A blue and orange telehandler in a warehouse, with a cup holder and various tools on the ground nearby.

A large blue tractor labeled 'Oreo' is parked next to a flatbed truck, with a person wearing a yellow safety vest and gray jacket standing beside it, in an urban area with modern buildings and bare trees in the background.

Blue forklift lifting two large black and white Oreo cookie sculptures in an outdoor urban setting.

A large toy front loader truck labeled Oreo appears to be lifting a black trash bin in an outdoor city park during sunset. A person in a yellow vest is nearby, and a few people are in the background near benches and a river.

A large wooden shelving unit in a woodworking shop.

3D model of a multi-story building under construction with visible framework and balconies.

Industrial warehouse with a red telescopic handler and black wall panels.

A person in a black hoodie with the word 'INITIATE' on the back is working on a large, decorative wall panel with intricate raised patterns and the partially visible word 'REUSE' at the top. The setting appears to be a warehouse or workshop.

A man working on a large wooden sign with the word 'OREO' at a manufacturing or workshop facility. He is standing on the ground, reaching up to attach or adjust the sign.

A large Oreo cookie sculpture being assembled with a crane on a rooftop with a city skyline in the background.

Wooden furniture frames in a woodworking shop with a person working at a workbench.

Large wooden sign with carved letters and designs, reading 'OREO,' placed inside a workshop or warehouse with metal roof and shelves.

Two workers assembling a large wooden structure, possibly a shelving unit, in a warehouse. One worker is on a yellow ladder securing a piece, while the other stands nearby.

A man working in a woodworking shop, assembling a wooden shelf unit with power tools, surrounded by woodworking equipment and parts.

Southern Comfort

Next stop: CHAOS

Who needs a club when you can hijack a train?

Two carriages. One hour. A DJ booth wired on the fly, Window and tables wrapped
By the time we hit the next stop, we’d turned steel into a rolling rave bunker. Welcome aboard… if you can handle it. ⚡🎧

ebay garage

An outdoor event with a large sign that says 'eBay' and 'Garage Vehicle Parts & Accessories'. There are people sitting and standing around, and a large screen showing a panel discussion with two men, one holding a microphone.

We customised and outfitted five containers to meet our clients’ unique specifications and design visions with all work completed in house in our workshop.

Each container had a unique element including a climbing wall, cars cut in half and fixed to the wall, shop area with over hanging roofs and a double stacked dj booth.

These bespoke creations were then installed at the prestigious Goodwood Festival of Speed and Silverstone Festival.

An outdoor event at an eBay Garage location with a stage, large screen, and colorful umbrellas. A speaker is seated on the stage, speaking to an audience, with another person in the background. The crowd is gathered in front of the stage, looking tow

Inside view of a construction site showing a wooden platform and a large structure with red framing and white wooden interior panels, likely part of a building under construction.

Stage setup for eBay event with shipping containers, some covered with blue tarps, a large eBay sign on top of a container, and a wooden stage with a ramp, under a cloudy sky.

Indoor rock climbing wall with yellow handholds, a ladder, and storage shelves against the wall in a workshop or gym.

Two blue cars with open hoods on lift in a garage, a person working on one of the cars, with tools and equipment nearby.

A man in a yellow safety vest climbing a blue rock wall outside a building with a large 'ebay' sign on top.

Ebay garage entrance with workers assembling. The sign overhead says 'ebay garage' with the word 'garage' in smaller letters beneath. There is an illuminated 'Entrance' sign on the left side. The area has artificial lighting, workers with safety vest

Tinder

One night. One bakery. Zero rules.
We transformed Buns From Home into a Tinder-fueled disco, layered with cakes, pastries, and basslines, as Louis Beck took control of the decks.

The second instalment of this crazy project after transforming the Bagel Shop on brick lane.
Shout to Catalyst 83 for joining forces to make magic happen again. ✨.

Rehab

Interior of a modern space with white walls and displays, a round white platform holding small product containers, and a large white circular wall segment with the word 'REHAB.' in black.

The Rehab Your Hair project was an exciting and creatively challenging collaboration with our client.

Featuring 13 custom made cylinders – 5 of which were hollow to display products, the design was anything but conventional. We crafted a bespoke curved counter that flowed seamlessly with the space and a striking tiled reception desk.

With hardly a straight line in sight, this project let us flex our creative muscles and showcase our craftsmanship in a bold, standout way!

The end result?

An unforgettable experience that captivated attendees from every angle.

Unfinished wooden desk or table in a workshop, with tools on top and workshop materials in the background.

Multiple unfinished wooden furniture pieces, such as tables and stools, in a woodworking workshop, with tools and supplies in the background.

Multiple large cylindrical white stone or concrete objects in a workshop or warehouse with a concrete floor, some with darker bands, and workshop equipment and furniture in the background.

Woodworking workshop with a partially assembled curved wooden piece, workbenches, tools, and supplies scattered around.

Close-up of a CNC milling machine carving circular patterns into a sheet of wood, with dust and shavings on the surface.

Person working on assembling a large wooden piece of furniture in a workshop, with shelves and tools in the background.

Unfinished wooden bookshelf with four shelves and a back panel, in a woodworking workshop.

Workshop space with two unfinished wooden structures, various tools, and supplies scattered around. A person is visible in the background.

Unfinished wooden bookshelves or storage units in a workshop, with multiple open shelves and raised edges on top.

Six cylindrical wooden stools of varying heights arranged in a semi-circle on a concrete floor in a workshop or storage area.

Four tall displays containing colorful seeds or beads, each labeled with hair oil products labeled 'Matcha Scalp Oil' and descriptions in English, with stands or containers at the base.

Interior of a modern wellness or health facility with a white textured wall displaying the word 'REHAB' inside a circle, a cylindrical display table with products, and tall cylindrical containers with dried plants in vases.

TikTok Summit

TikTok’s annual for you summit was hosted at the Protien Studios in Shoreditch this time around and we got to create a massive 12m x 4m stage with an additional 6m x 2m catwalk that was installed during an interval. Combine that with a huge 4m high layered back wall a swell as a corner shop where guests could collect their favourite TikTok swag.

Aswell as various step and repeat branded walls. All construction, stage supply and graphics supplied by Initiate.

A hallway wall with a large black display board featuring sections for TikTok awards and Hall of Fame; some awards are marked as 2022 winners and 2023 nominees. There are people standing nearby.

A spray tattoo studio booth with people waiting and a person getting a tattoo, illuminated by professional lighting.

An indoor event space with purple lighting, showing a black booth labeled 'Spray Studio' and 'Cloakroom.' There are boxes and supplies on the floor, and a person wearing a red jacket is inside the booth.

Colorful store with neon lights named 'Corner Shop' selling discounted items, with people shopping inside.

A panel discussion at TikTok For You Summit with three speakers on stage; one male speaker on the left, a male speaker in the middle, and a female speaker on the right. The stage has digital screens and colorful lighting, with an audience watching th

Stage setup with crew preparing for an event, large LED screens, ladders, lighting equipment, and colorful stage lights in purple, pink, and yellow.

A man working on building or assembling a black tiled booth or display structure inside a modern, industrial-style space with colorful lighting.

Empty conference hall with rows of white chairs facing a stage with colorful lighting and large digital screens displaying TikTok and Shopperentertainment logos.

Large indoor event space with stage being set up, workers assembling and arranging equipment, lighting and sound systems, with metal trusses and a black backdrop.

People working on construction or assembly of large wooden panels in an industrial space with metal roof, including a yellow ladder, power tools, and stacks of wood.

Three workers inside a workshop with a large black wall, pink boards, and a yellow ladder. One man is standing near a worktable, another is looking at the wall, and the third is walking by. Tools and materials are on the tables.

Workshop with large wooden frames, workbenches, and stacks of lumber in a warehouse-like setting.

Elf Make-up

Display of e.l.f. cosmetics products, including primers and lip glosses, on a teal-colored circular counter with a large round mirror and makeup testers, at an e.l.f. promotional booth.

Elf make up at Superdrug presents was a fun project to be part of. We hand formed drip effect worktops with recesses for perfect placement of each product and applied a custom spray finish in house for each section.

Custom made round LED lightbox overhead to illuminate the 3d printed factice. LED underglow, combined with the custom printed floor lino and a custom light box back wall with radiused ends, and not forgetting the double sided media totems….

It really stood out at the event!.

Display of e.l.f. cosmetics products including primers, lipsticks, and skincare items at a promotional booth.

Display booth promoting elf cosmetics with a green and black theme, featuring a large hanging sign and makeup products on a round counter. The floor has the text 'sticky AF makeup grip'.

Uninstalling elf makeup display booth with large digital screens and a central circular display stand, inside a warehouse or industrial space.

A large, cylindrical structure with a black top, a central frosted glass or acrylic column, and a wooden surface at the base, located in an industrial workshop setting.

Wooden structure under construction in a woodworking shop, with a person working nearby, saws, and tools in the background.

Wooden boat hull under construction with internal supports and framework in a workshop.

Skin Rocks

Simple yet BOLD…. The window space at Liberty’s is quite a tight space, so you have to make the most of what you have.

A simple curtain backdrop in a colour matched fabric, some pedestals to be home to the custom made factice’s and the perfect size screen to fill the void between them playing eye catching content!

It doesn’t have to be a huge project to be perfect.

BVNK

Lobby area with registration desk, wall display with 'Welcome to CURRENCY / LDN', and large 'BNK' sign on sheer curtain.

For BVNK’s conference at Protein Studios, we created a visually striking setup featuring two 4-meter towers supporting a branded curtain with CNC-formed pleats, sleek step-and-repeat fabric-wrapped walls, and a freestanding scaffold with branded Foamex supporting a touchscreen.

We cladded the stage and 2 LED screens and created 3 walls of different heights and depths finish in 3 different types of fabric to add depth to the backdrop.

This build combined precision and creativity for a clean and striking finish.

TikTok Stage

Empty stage with musical instruments and band members, illuminated by colorful stage lights, inside a venue with a dance floor and seating area.

Simple but effective stage backdrop for Tik tok to host Toploader. OSB faced back wall with CNC’d and halo lit logo and custom made metal frames sprayed in tik tok colours.Simple but effective stage backdrop for Tik tok to host Toploader. OSB faced back wall with CNC’d and halo lit logo and custom made metal frames sprayed in tik tok colours.

ebay garage

@ Japfest

Ebay outdoor event with digital kiosks, people in blue uniforms, and a sign labeled 'Order Point' in a parking lot under a partly cloudy sky.

We teamed up with our client to create a show-stopping stand that turned heads at Japfest for eBay. Built entirely from a transformed shipping container.

We kicked things off by removing one side to open up the space, then sprayed the container in eBay colours, making it impossible to miss.

Inside, we installed a subfloor and created sleek storage rooms at each end, complete with a collection point shutter. We then added fascia, built the interactive game, and installed all the roof logos and branding.

We even created an external order point structure, with every element crafted in-house at our workshop. The final result was a bold, dynamic stand that not only showcased eBay’s brand but also made a lasting impact at Japfest gaining the stand a nomination at the prestigious Drum Awards.